KHAÏDEN
BRAND SPIRIT
Authenticity and transparency
The Khaïden brand jewelry collection is crafted in France. The majority of our designs and creations are shaped in Jaipur, in the northwestern state of Rajasthan in India, where the know-how is unrivalled and cannot be imitated.
India is a very sensual and intuitive country and plays a central part in the jewelry world.
Jaipur has an incredible resource of precious stones.
Opulence forms part of India’s DNA so to speak and the high end fashion houses did not hesitate for a moment to venture and discover this country’s rich natural resources and talents.
To marry together french creativity and India’s know-how is the optimal equation.
Architecture, interior design, fashion and accessories are also passions of this designer.
But how can one compare the beauty of an object to its utility or function? Aesthetics is a discipline where the focus is a mix of perception, sense and beauty and the relationship between the emotions aroused by the sheer beauty of the object at hand. Art has a major influence on human evolution, and design is an essential element of this. Beauty in the Art or Design sense equally plays into the rules of seduction, it has an important role to play in the survival or the material well being of human life.
Gifted with a real eye for detail and a great sensitivity to design, the founder launches herself into the creative and artistic world of costume jewelry.
Ethical values of the brand
The designer applies and defends human values.
Focused on being able to create bonds and commercial relationships based on dialogue, transparency, respect and ethical fair trade, the designer’s focus and attention, while visiting the factories of her suppliers, is not only that of the quality and detail of the work but on the acceptable conditions of the craftsmen within these factories.
The costume jewelry pieces are crafted in Jaipur in Rajasthan.
The jewels are crafted in an ethical and responsible manner with fair trade being at the forefront of the brand’s ethos on both the factory and designer side.
Precision, pertinence, working relationships and shared values
The designer doesn’t hesitate to reveal part of her personality : her love of life, her smile, her radiance, her sense of humour and her audacity. She will utilise her joyfulness in each of the collections’ descriptions to make the reading personable and more enjoyable with a light and fresh touch and, at the risk of upsetting the societal conduct, some musicality.
In addition, the designer wishes to emanate her passion for all things beautiful, well made and creative.
A jewel that is a vector of both power and poetry
The designer offers a ‘New Chic’ design distinguished by its offset touches.
This aleatory setting allows for an altogether chic but casual feel.
She reiterates this interpretation in the lookbook of her collection. The idea is to present a combination of chic and elegantly styled jewelry, in a simple or offset fashion much like how one would compare the mysteries that nature has to offer which often surpass us, or the way in which a castle, with its association with Disney princess classics such as Sleeping Beauty, arouses our curiosity equally through its Italian style moorish exterior architecture, taking us back to the birth of the baroque period, to the feeling of abandonment that its walls and its environment emit.
The designer hopes to bring a mystical side to her creations to remind us just how mysterious a woman can be. She believes that mystery itself is a weapon of seduction. To arouse curiosity and make people feel that they should get to know you pushes others to want to understand you better and to conquer you.
To give meaning to our story
The Khaïden brand offers to take you on a journey through time. To highlight part of our heritage. The designer fascinated by history and our past, identifies herself with these antique jewels. Like them, her soul is full of nostalgia, her spirit is sometimes melancholy, and her heart is full of life. Bestowed with a free and curious energy she chooses to place rarity, beauty and the originality of these antique pieces at the forefront of her work. In a retro or baroque fashion she was able to combine modernism, a special touch and the perfect appearance for these modern jewels.
With generosity and a chic flair being at the heart of the brand's identity, the designer reveals herself entirely. She offers a timeless collection of luxury jewels with a baroque and vintage feel.
Retro is the New Chic
And the vintage spirit is now rooted in our lifestyle trends and is growing fast. The Khaïden brand offers you a vintage yet chic and elegant look.
More than just a style, it’s a state of mind that is fast becoming an essential and timeless accessory.
With a jewelry collection of generous shapes for the audacious woman
The Khaïden brand hopes that its creations help you to make your mark. In all its splendour, jewelry captivates the attention of eyes far and wide in order to spark reactions of love, tenderness, and even jealousy or fear. Thus becoming a weapon of seduction. The Khaïden brand jewelry is aimed at delicate, subtle, pure and femninie women who have a hint of audacity and an electric personality. In the same way that the baroque style alludes to fantasy and exuberance, the designer wishes that her designs give a sense of fearlessness and identity to the beholder all the while accentuating their beauty.
Just like the image of a woman, the Khaïden collection of redesigned and modernised baroque jewelry, is intended to be both refined and complex and at the same time powerful to some.
To live your femininity to the fullest
Historically in our culture, wearing a beautiful piece of jewelry has always been overthought, seen as only to be worn for special occasions.
The Khaïden brand hopes to encourage the modern, free, feminine and empowered woman to live life to the fullest and not to wait for a special occasion to reclaim her rawness, grace and greatness. The opportunity to treat yourself, or to wear a beautiful ornament must be honoured without inhibitions.
Audacity only has meaning when sincere and mastered with precision and finesse.
Color codes and the choice of precious stones
Each carefully selected precious stone disposes of particular virtues. Meticulous, attentive and generous by nature, the designer is enchanted by pearls and white or transparent precious stones such as white Agate, moonstone or zirconium, that evoke purity, candour, sweetness and femininity.
It is while using the identity, color codes, and spirit that the Khaïden brand offers a timeless collection of jewelry made with elegance and generosity for daring women, in a baroque and vintage style.