KHAÏDEN'S STORY
Founded in 2020 in Hossegor, South West France.
Couture and costume jewels with a baroque and vintage feel.
After a long career in finance, guiding and helping others launch their businesses, and many life enriching experiences, the designer of french nationality, decided it was time for her to launch herself as an entrepreneur.
Drawn to all forms of beauty, be that in the diverse and magnificent landscapes that nature offers and where she loves to take refuge, in her travels, in the beauty of the heart and soul, or the inner beauty that is so fascinating yet hard to put into words, in the physical beauty that exists in each of us even if many of us have self doubt, the designer is captivated by the aesthetic beauty and design of all things in life.
Architecture, interior design, fashion and accessories are also passions of this designer.
But how can one compare the beauty of an object to its utility or function? Aesthetics is a discipline where the focus is a mix of perception, sense and beauty and the relationship between the emotions aroused by the sheer beauty of the object at hand. Art has a major influence on human evolution, and design is an essential element of this. Beauty in the Art or Design sense equally plays into the rules of seduction, it has an important role to play in the survival or the material well being of human life.
Gifted with a real eye for detail and a great sensitivity to design, the founder launches herself into the creative and artistic world of costume jewelry.
"Jewelry, by its sheer beauty, captivates the attention of eyes far and wide in order to spark reactions of love, tenderness, and even jealousy or fear. Thus becoming a weapon of seduction."
While taking a trip to India the designer visited many manufacturers with her focus being that of creating bonds and commercial relationships based on dialogue, transparency, respect and fair trade. Her choice was simple. The jewels are crafted in FRance and shaped in Jaipur in Rajasthan in an ethical and responsible manner with fair trade being at the forefront of the brand’s ethos on both the factory and designer side. The pieces are assembled, polished and put together by hand by the craftsmen.
Meticulous, attentive and generous by nature, the designer is enchanted by white or transparent precious stones that evoke purity, candour, sweetness and femininity.
Just like a plant can be adorned by a beautiful white pot, in the jewelry realm, the blend of white and gold brought together form an optical and aesthetic combination.
While using this identity and these color codes, the designer produces a timeless collection of jewelry made with elegance and generosity for daring women, in a baroque and vintage spirit.
The collection forms an array of couture jewelry pieces, characterised by a union of gold or silver plated metals, mixed with cultured pearls or semi-precious stones.
The disgner knew how to channel her energy and her passion to cultivate the Khaïden brand. She combines novelty, creative freedom, tradition and subtlety together. Her intuition and her eye for detail allow her to adorn an idea and in turn develop exceptional pieces. With generosity and a chic flair being at the heart of the brand's identity, the designer leads you into her world of timeless masterpieces.