Khaïden, an ode to couture jewelry
Posted on2022-01-14
Khaïden, an ode
to couture jewelry
Posted on 2022-01-14
Couture jewelry is back in fashion! A product that keeps its letters of nobility to become the trendy accessory... After years under the umbrella of minimalism, jewelry is reinventing itself and giving way to couture jewelry, more imposing, which underlines the concept of women regaining control in society. Couture jewelry emancipates itself from its origins to the point of reversing roles: it is now the garment that complements it and enhances it by creating a spectacular effect! It becomes a tool of claim, bringing to the silhouette a daring and theatrical signature. These jewels become objects of autonomous and unabashed artistic expression. They meet the requirements of women in search of audacity, who firmly want to differentiate themselves and stand out to seduce.
This strong comeback of couture jewelry is undoubtedly linked to a rejection of restrictions, a desire for liberation; it comes to emphasize the character of each woman while remaining elegant, timeless and in the spirit of the times. Let's not be mistaken, couture jewelry draws its inspiration directly from the world of luxury and uses the codes of timelessness and boldness. It was Mademoiselle Gabrielle Chanel who defined the codes in the 20s, and all the greatest and most emblematic designers of the time followed her. It then became a timeless phenomenon. Today, the plethora of websites dedicated to vintage reveals the strong resurgence of couture jewelry.
The singular identity of couture jewelry is adorned with the most ordinary materials: brass, crystal, rope, fabric, glass paste, resin, semi-precious stones ... it enhances each outfit, from the simplest to the most sophisticated. With an obvious preponderance to the reversal of the situation: we no longer put a jewel on a garment, now the jewel decides the outfit. It is now the focus, it comes to the front, whether alone or in accumulation.
It offers total creative freedom.
The quality of materials and the care given to each piece identifies it with luxury, but at a reasonable price. It is less expensive than a handbag, but highly valued because it is worn ostentatiously, like a talisman. It is the creativity-price ratio that makes it so successful. Producing a maximum effect at a minimum cost, that is the goal of Khaïden. Yes, couture jewelry is back in the spotlight, as if to ward off the uncertainties of our era, claiming a unique and elegant look, in styles as diverse as Baroque, natural forms inspired by nature, Rock style ... Showbiz personalities wear them during official ceremonies, as well as in everyday life. Point taken!
Today, all women are fans of these couture jewels, offered at affordable prices. It is a real revolution. Luxury has been democratized and becomes accessible to all.
The era of minimalist jewelry is giving way to pieces with a strong character; women of 2022, more than ever, tend to display their allure with style, audacity and character, through couture jewelry.
Khaïden is the embodiment of couture jewelry revival and is making a name for itself on the premium luxury market. It totally takes on the codes, while offering a luxurious, timeless, inter-generational, audacious and unique signature. The essence of Khaïden comes from the desire and the will to reinvent couture jewelry in an elegant way, in our too-aseptic world
Like an ode to femininity and sophistication, the daring Khaïden woman is defined by her chic allure, her pieces both modern and timeless. Her jewels are the banners of her unique elegance, worn on a t-shirt, a tuxedo or a little black dress, they are iconic.
Jewels that produce a maximum effect for a very affordable price. Women are embracing the dynamism and modernity of our time by wearing Khaïden couture jewelry. They reinvent themselves and free themselves from minimalism by wearing Khaïden jewels, transcending the prevailing gloom, claiming their joie de vivre, their mental strength, in the most brilliant way.
Gems with soft or more assertive colors allow not only multiple associations, but also the superimposing of pieces, without false notes.
They are delicately set on exuberant and stylish shapes.
This is Khaïden's DNA, which fully embraces and advocates the couture style.
Pearls, whether natural or baroque, recall the timelessness of certain iconic brands, while standing out in a contemporary way.
A woman in Khaïden attracts and intrigues. She stands out with elegance, character and modernity.
A woman wearing Khaïden signature couture jewelry is unmistakable.
She doesn't need to introduce herself: her look proclaims her personality, her femininity and underlines her strength and boldness.
Stand out! Enter the era of Khaïden couture jewelry!
