Commercial calendar, pleasure & desire
Posted on2020-09-15
Commercial calendar, pleasure & desire
Posted on 2020-09-15
The commercial calendar
Throughout the year, celebrations succeed each other and offer many opportunities for business owners to boost their turnover. Life is punctuated and jostled by a very extensive commercial calendar: winter sales, Valentine’s day, mother’s day, summer sales, Black Friday, Christmas… in fact the year begins with a big post Christmas stock clearance. Sales are designed to sell unsold products and certainly not to launch new products!
Marketing and advertising techniques are used to encourage customers to buy beyond their needs within a limited time. In this context, the act of purchasing is dictated and imposed. The consumer is no longer in charge of his or her desires. We organise and optimise our consumption based on the events that punctuate our lives. The enjoyment of buying then loses all meaning. Let’s take a step back with regards to this consumption cycle which has established itself over time.
The desire to consume must be respected
At the risk of upsetting the codes of our society, the Khaïden brand refuses to lend itself to this game which pushes customers to buy over a given period. It does not wish to enter this sales or repeated promotions mentality and rejects all measures that would make the desire to consume prevail over any ethical consideration. The act of consuming must not be an act suffered or stimulated by external elements.
This way of approaching the notion of purchasing is contrary to the values that the Khaïden brand promotes and defends. The Khaïden brand is committed to fighting to offer you fair prices throughout the year.
The opportunity to treat yourself must be accepted, uninhibited and free from any incentives or external elements where consumers would be encouraged to consume goods in abundance over a given period.
Audacity and the desire to consumer
The female body is primed and cared for to seduce. Your choice of clothes, fashion accessories, the style that you embody are a reflection of your personality. Become an actor in your own life and be daring in the way that you consume. Let yourself be carried away by your intuition and your desire to arouse interest! Our desires give meaning to life and strengthen our identity. Audacity is a real asset in asserting your personality and your femininity. Seducing also means having the audacity to be yourself!
Our story and our culture determine our future
Beyond the harmful aspects that this consumer society imposes on us, other parameters, linked to our history and our culture, come to frame our behaviour. They change the notion of desire and pleasure. We tend to favour special occasions such as parties, weddings, family celebrations… to get dressed up. Wearing a beautiful garment, or a beautiful item of jewelry is influenced and framed by our culture.
This phenomenon forces women to comply with rules that prevent them from being themselves and fully living their femininity with determination, freedom and audacity. Without hesitation, the modern, liberated woman must consider each moment of her life as a special occasion to reclaim her uniqueness, grace and greatness. It is with these values in mind that the Khaïden brand offers a timeless collection, of generous shapes for the audacious woman, in a baroque and vintage feel.
