The term "non-binary" therefore refers to all possibilities outside a strictly feminine or masculine identity.

In fact, transfers between men's and women's fashion are nothing new: think of Chanel's boyish cuts, Saint Laurent's suits, David Bowie's glam rock, sportswear which is often fairly neutral. Today, we’re seeing the idea of genderless or gender-neutral in media accounts, a desire to rethink the body in fashion, in morphologies, in a more abstract way. It is easy to include signifiers of femininity in men's collections: transparencies, fluidity, jabots. After a time in the Marais in Paris, this approach is also noticeable in the Khaïden brand, which claims this niche and has decided to work more on this issue. It is a more conceptual work that aims to erase the masculine and feminine, responding to a genderless society attracted to Khaïden creations.

Androgyny is an outdated notion, what we’re interested in is thinking beyond gender, responding to Generation Z’s demand for greater fluidity and exposure to gender, identifying less in terms of sexual and gendered orientation. The taboo of femininity in men is still present, but it is tending to disappear. Open to difference, with a mad desire to sublimate the whole world, the Khaïden brand makes no distinction between the masculine and feminine genders and suggests unisex high fashion jewelry. These jewels are designed for both men and women and can be adopted by either sex, having no specifically masculine or feminine trait